The Lubb Suite

Start with your website. Grow into the whole business system.

The Website Builder is the way in. Every app connects behind it — Lubb Business holds your data, your bill and Nova — on one account and one bill.We’re working hard to bring the cost of software down — cheaper than self-hosting, and we host AI agents and web apps too.
The Lubb Suite

What do you need to get done?

Start with a website, add what you need as you grow. One account and one bill across the whole suite.
One suite, one database

The website at the front. Everything else connects behind it.

One database. One account and one bill. Sign in once at Lubb Business and the other apps open.
What Lubb is about

One joined-up system for South African business

What we stand for

One platform, total coverage

ERP, workspace, customer support and custom apps on one system. You replace a stack of vendors with one.

Pricing that changes the market

Because we own the whole stack, no third-party licence sits inside your price. We pass that saving on to you.

AI that does real work

Nova ERP Engineer handles routine ERP work, customer follow-up and your website, with your sign-off on every action.

A partner, not a project

Everything we build stays hosted, supported and improved on a subscription. We don’t hand it over and walk away.

The problems we take away

The problem

A software bill that grows with every hire

How Lubb solves itLubb Team is one flat monthly price for the whole team. Adding staff does not change the invoice.
The problem

Five vendors, five logins, five support queues

How Lubb solves itLubb Business, Team, Desk and Labs run on one platform with one account, one bill and one support team.
The problem

Admin that eats your staff’s day

How Lubb solves itNova ERP Engineer creates records, sends the emails and SMS, and schedules the follow-ups. You approve each step.
The problem

A website that drifts from your prices and stock

How Lubb solves itYour website and your ERP share one database, so there is nothing to sync and nothing to retype.

How we do business

Flat pricing, not per user

You pay per organisation, not per seat. Growing your team is never a reason to grow your software bill.

Our own product, not resale

We build the software ourselves. We are not a reseller, so there is no vendor margin stacked on top.

No implementation project

Subscriptions start straight away. Templates and Nova do the setup, with no consulting engagement to pay for first.

AI included, not an add-on

Nova ERP Engineer comes with every Lubb Business install. You don’t pay for a separate AI tier.

Own it outright if you want

You can buy a source-code licence and take the code with you. You are never locked in.

Built and hosted in South Africa

One South African team writes the code, hosts it locally and answers support. Your data stays here.
We want Lubb to be the default business software for South African companies: ERP, workspace, support desk and custom apps in one system, without the cost and complexity of putting it together from separate products.
Nova ERP Engineer

Nova ERP Engineer, with every skill to run your ERP

Knows Your Data

Knows Your Data

Looks up any record, searches across your ERP and runs reports on request — no digging through screens.
Acts, With Sign-Off

Acts, With Sign-Off

Creates and updates records and runs bulk actions for you, gated behind an approval step so nothing changes unattended.
Handles Follow-Through

Handles Follow-Through

Sends emails and SMS, schedules follow-ups and manages tasks so nothing falls through the cracks.
Runs Your Website Builder Site

Runs Your Website Builder Site

Drafts the whole site from a description of your business, then keeps editing it on request — copy, sections, pages — and rebuilds and republishes when you ask. Curates the shop from your ERP catalogue and works your SEO off your real Google rankings.
Talks To Customers

Talks To Customers

A conversational voice agent answers and places calls for your AI Call Center, around the clock.
Built into every Lubb Core install — it reads your data, takes action with your approval, and keeps customers and your website up to date.