About Us
About Lubb
Who We Are
Lubb is a South African software development company. We design, build and run business software — the ERP a company works in, the portal its customers log into, the storefront it sells from and the mobile apps it ships.
We are not a service provider and we are not a reseller. What we sell is our own work: the Lubb platform we develop and host, the websites and apps we build for clients, and full source-code licences for businesses that would rather own their software than rent it.
It all comes from one team on one platform, so the pieces fit together — the storefront, the invoices behind it, the support desk and the app in your customers' hands are the same system, not four products glued together.
About Us
What We Build
Lubb ERP
A modular business platform — accounting, CRM, subscriptions, point of sale, projects, newsletters and bulk SMS — with add-ons you switch on only as you need them.Websites & Storefronts
From our self-service Website Builder through to fully designed catalogue and online-store sites, built to sell and wired straight into the books that bill them.Web & Mobile Apps
Custom iOS, Android and cross-platform apps — designed, developed, published to the stores under your own developer accounts, and hosted on plans that grow with them.Agentic Automation
AI agents that do real work inside the platform — answering customers, qualifying leads, drafting the admin — rather than sitting in a separate chat window.Source Code Licences
Own it outright. Products such as Lubb PBX and Lubb Softphone are licensed as full source code, with deployment and handover so your own team can take it from there.About Us
How We Work
We write the software we sell
Every product on this site is built by our own developers, which is why we can change it when your business needs it to work differently.One platform, one team
Design, development, deployment and support sit in the same team — there is no third party to escalate to when something needs fixing.Local and hands-on
We are based in South Africa and work with South African businesses, from one-person operations to established groups.Built to be handed over
Hosted by us or licensed as source and run by you — both are first-class options, and neither one locks the door behind you.Our Name
Lubb means the core of the spiritual heart
Not a coined brand name — the Arabic word for the innermost core: of a seed, and of the heart.The classical writers describe the heart as layers around a centre. Al-Ḥakīm al-Tirmidhī gives them in order — the ṣadr, the breast; the qalb, the heart itself; the fuʾād, the inner heart that knows; and at the centre the lubb, the core the other layers exist to carry.Al-Rāghib al-Iṣfahānī draws the consequence in the Mufradāt: lubb is the intellect purified of its sediment — and therefore every lubb is an ʿaql, but not every ʿaql is a lubb.
لُبّlubbthe innermost core of the heart · the kernel left when the shell is stripped away
The image underneath it is a physical one. In classical Arabic the lubb of a date or a nut is its kernel — the living part, the part you actually eat; the shell exists to protect it, and nothing more. From the same root come lubāb, the choicest portion of a thing, and labīb, a person of discernment. So the word carries all of it at once: the core of a thing, the core of a person, and the understanding that can tell one from its husk.The Qur’an uses it sixteen times, and never in the singular. It appears only as the plural albāb, in the phrase ulū al-albāb — literally “those who possess cores”, and usually translated “people of understanding”. The image is deliberate. Understanding isn’t information piled up; it is what remains once you have got past the husk — and it is seated in the heart, not the head.
إِنَّ فِي خَلْقِ السَّمَاوَاتِ وَالْأَرْضِ وَاخْتِلَافِ اللَّيْلِ وَالنَّهَارِ لَآيَاتٍ لِّأُولِي الْأَلْبَابِ“Indeed, in the creation of the heavens and the earth, and in the alternation of the night and the day, there are signs for ulū al-albāb — those who remember God standing, sitting and lying on their sides, and who reflect on the creation of the heavens and the earth.”Qur’an 3:190–191
Those verses don’t praise the clever. They praise people who look at something entirely ordinary — night turning into day — long enough to see what it is really made of. The same phrase closes the verse on wisdom: “whoever is given wisdom has been given much good; and none takes heed except ulū al-albāb” (Qur’an 2:269).That is the name we took, and the standard we set ourselves. Business software accretes shell — modules nobody opened, screens nobody asked for, licences for features you will never switch on. Our work is the opposite: to sit with a business long enough to find the core of the problem, and then build only that.Lubb is the core you keep.