Lubb Force
Overview
Nova ERP Engineer
Pricing
App Gallery

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Every Lubb Force app — free, finance, operations, marketing and AI — in one place. Search or filter to find one.
38 apps3 free11 categories35 add-ons
Plan

Included in Lubb Force

1
Included in Lubb Force — free with any subscription.
The Lubb Force dashboard: tabs for CRM, Accounting, Subscriptions, Buying and Operations over key-metric cards — 7,140 new leads, 1,361 quoted, 387 calls made and 99 answered in the last 30 days.Included in Lubb ForceEvery instance
Dashboard
Task timers, pipeline and revenue widgets on one page.
  • Task timers on the Tasks tab
  • Sales pipeline widgets
  • Revenue widgets
Included on every instanceFree
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Management

4
Run projects and give your customers a portal of their own.
ManagementAdd-on
Dashboard Builder
Your own boards of charts and lists, built from any module.
  • Boards of charts and lists built from any grid on the platform
  • Totals, averages and counts, broken down by status, customer, product or month
  • Ten chart styles, or a plain list
Add-on to any planFrom R100 per month
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ManagementAdd-on
Business Planner
Your business plan, written with AI from your website and your books.
  • A business plan written with AI from your website and your books
  • Competitor analysis and competitor pricing
  • Marketing strategy, advertising plan and sales plan
Add-on to any planFrom R100 per month
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Nova Projects: counters for six projects — two active, two overdue, one completed — over a table of projects with status, priority, customer, owner and start date.ManagementAdd-on
Nova Projects
Projects and tasklists worked by Nova ERP Engineer.
  • Projects with milestones, status, priority and deadlines
  • Every tasklist and task assigned to Nova
  • Per-project progress and time rollups, and a Gantt chart
Add-on to any planFrom R100 per month
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ManagementAdd-on
Lubb Mobile
Your apps, portal, inbox and mail on iPhone and Android.
  • Lubb Force, your portal, Lubb Desk and Lubb Team in one app
  • One sign-in opens every tab
  • Sign in with Face ID or fingerprint
Add-on to any planFrom R100 per month
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Notifications

2
Newsletters campaigns: twelve campaigns, nine sent, over a table of campaigns with subject, draft or sent status, recipients, opens and clicks.NotificationsAdd-on
Newsletters
Bulk email campaigns, sent to customers and subscribers.
  • Subscriber groups built from your own customers
  • Campaigns with open and click tracking
  • Reusable templates and scheduling
Usage limit 15,000 sends a monthThen R15 per 1,000 sends
Add-on to any planFrom R100 per month
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NotificationsAdd-on
WhatsApp
Invoices, receipts and account notices sent on WhatsApp, with SMS as the backup.
  • Invoices, credit notes, receipts and statements sent on WhatsApp
  • Account-status notices and payment-promise reminders
  • Meta-approved message templates, managed in the app
Add-on to any planFrom R100 per month
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Lubb Sites

2
Lubb Sites editorLubb SitesAdd-on
Lubb Sites
An AI-built website or webstore, hosted — add the SEO Suite and Nova if you want them.
  • Drafted by Nova from a sentence about your business
  • Built from 179 ready-made blocks, unlimited pages, HTTPS included
  • Five sizes, 10 GB to 250 GB — every size includes mailboxes on your own domain, from 5 on Starter to 200
Add-on to any planFrom R100 per month
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Lubb SitesAdd-on
SEO Suite
Rankings, Search Console, site audits and SEO reports for your website.
  • Keyword rank tracking
  • Google Search Console clicks and impressions
  • Page-by-page SEO audit and site speed
Installs with Lubb Sites
Add-on to any planFrom R100 per month
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Lead Generation

10
Compose Bulk SMS: a template picker, the message box with its character and segment count, saved recipient lists with their sizes, and a box for extra numbers.Lead GenerationAdd-on
Bulk SMS
SMS campaigns with lists, templates, inbox and reports.
  • Campaign composer with contact lists and segments
  • Reusable message templates
  • Two-way inbox for replies
Usage limit 3,000 SMS a monthThen R0.25 per SMS
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
Meta Ads
Facebook & Instagram campaigns, lead forms, AI-written ads and a campaign calendar.
  • Ad campaigns and ads
  • Lead forms
  • Automated rules
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
LinkedIn Ads
Compose, schedule and publish posts as yourself or your company page, with analytics and a comment inbox.
  • Sign in with LinkedIn
  • Publish as yourself or any company page you administer
  • Scheduled posts with images, video, documents and polls
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
Google Ads
Build, run and fix Search, Performance Max, Display and YouTube campaigns — with an AI wizard and a wasted-spend audit.
  • AI-built Search, Performance Max, Display and YouTube campaigns
  • Checked by Google before anything is published
  • Every campaign, keyword and search term with its results
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
Video Ads
Publish video ads to Shorts, TikTok and Reels, and track them.
  • Publish or schedule to YouTube Shorts
  • TikTok and Facebook/Instagram Reels
  • One video to every channel at once
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
Social Ad Designer
AI-designed social posts, ads and banners in your brand.
  • Social posts, ads, banners and flyers
  • Generated in your own brand colours and fonts
  • Your logo placed automatically
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
Marketplace Feeder
Your catalogue on Google Shopping, with every verdict read back onto the item.
  • Pushed to Merchant Center over the Content API — no feed file to host
  • Feed prices come off your catalogue, so they cannot drift from the shop
  • Google's verdict on each product, on the product
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
External Website Integration
Connect your website to your accounting or shop system.
  • Catalogue, prices and customer accounts pulled onto the site
  • Read-only connections to your accounting or shop system
  • Field-by-field mapping
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
Video Designer
AI-made short videos from a one-line brief.
  • AI-written scripts and voiceovers
  • AI-generated video clips, stock, or product footage — cut to the script
  • Captions burned in
Add-on to any planFrom R100 per month
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Lead GenerationAdd-on
Graphic Designer
Logos and graphics as vectors, exported as SVG, PNG, PDF and favicons.
  • Shapes, text, icons and layers, with your brand colours and fonts
  • Trace an image to vector, or remove a background
  • Start from an AI concept
Add-on to any planFrom R100 per month
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Lead Conversion

4
The CRM Customers grid: 5,443 customers split by type across the counter cards, over a table of customer records with type, name, sub-users, e-mail and mobile.Lead ConversionAdd-on
Customer Relationship Management (CRM)
Customers, quotations and sales orders in one selling flow.
  • Customer records shared across every app
  • Quotations
  • Sales orders
Add-on to any planFrom R100 per month
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The Point of Sale till: a searchable product catalogue with category tabs on the left and the cart, customer picker, running total and Charge button on the right.Lead ConversionAdd-on
Point of Sale
Till checkout that keeps selling offline, split-tender payments and cash-up reconciliation.
  • Cart-based till checkout
  • Keeps selling when the internet is down
  • Syncs automatically when reconnected
Installs with Accounting
Add-on to any planFrom R100 per month
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Lead ConversionAdd-on
AI Call Center
AI voice agents that answer, qualify and call back — 66 minutes a month included.
  • Train and test voice agents in the studio before they go live
  • Answers inbound calls and runs outbound callbacks
  • Qualifies leads and hands hot prospects to your team
Usage limit 66 AI call minutes a monthThen R3.00 per minute of live AI conversation, billed per second
Add-on to any planFrom R100 per month
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Lead ConversionAdd-on
Barcodes
Scan items, print barcode labels and check orders before they go out.
  • Scan with a USB scanner or your phone's camera
  • Print labels on a roll or an A4 sheet, with the price if you want it
  • Check an order against its invoice, delivery note or sales order
Installs with Accounting
Add-on to any planFrom R100 per month
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Client Fulfillment

5
The Activations grid: 3,833 activations, thirteen pending and 3,820 completed across the cards, over a table of activations with customer, product, type and status.Client FulfillmentAdd-on
Subscriptions
Recurring billing — subscriptions, activations and bill runs.
  • Customers and their services
  • Subscription types and subscriptions
  • Activations
Add-on to any planFrom R100 per month
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The Portal sync map: the ERP side listing customers, subscriptions and invoices against the portal side listing organizations, logins, memberships and invitations, with lines showing which rows are created automatically and which just-in-time.Client FulfillmentAdd-on
Customer Service Portal Integration
Your customers’ own sign-in: statements, invoices, services and online payment. Works as a reseller portal and a services portal too.
  • See how much of your customer book can actually sign in
  • Grant logins automatically or by invitation — on create or on activation
  • Books against portal accounts, with every broken link and pending invite
Add-on to any planFrom R100 per month
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The Rental Units grid: six units with description, unit type, square metres and tap count, over an Apply Due Escalations button.Client FulfillmentAdd-on
Rental Management
Units, tenants, water meters and lease escalations.
  • A register of units, tenants, rent and lease dates
  • Water sub-metering — capture a reading, bill the usage
  • Lease escalations worked out from the lease start date
Installs with SubscriptionsInstalls with Accounting
Add-on to any planFrom R100 per month
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Client FulfillmentAdd-on
The Courier Guy
Book and track Courier Guy deliveries to the door or a locker, and hold your shipping methods.
Add-on to any planFrom R100 per month
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Client FulfillmentAdd-on
Bob Go
Compare every South African courier in one quote, then book it and track the parcel.
  • One quote that compares The Courier Guy, Pargo, Aramex, Fastway and more
  • Book the courier you pick straight from an activation
  • Print the waybill and follow the parcel to the door
Add-on to any planFrom R100 per month
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Accounting

5
Books, billing, point of sale, payroll and bank feeds.
Accounting Reports on the Profit & Loss tab: income and expense accounts drilled down by account number with their amounts, over a row of tabs for Trial Balance, Balance Sheet, Cash Flow, General Ledger and the ledgers.AccountingAdd-on
Accounting
The general ledger with Debtors, Creditors, Banking & Payments and Stock inside it — invoicing, recon and reports.
  • Chart of accounts and general ledger
  • Sales and purchase invoicing
  • Payments and journals
Add-on to any planFrom R100 per month
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FNB Bank Reconciliation: book balance, statement balance, difference and unreconciled total across the cards, over a table of imported bank lines with their reconciliation status and source.AccountingAdd-on
FNB Auto Sync
Sync statements straight from FNB, ready to reconcile.
  • Statements pulled straight from FNB Online Banking — no manual export
  • FNB bank reconciliation against your invoices and payments
  • Raises the payment entries for what it matches
Installs with Accounting
Add-on to any planFrom R100 per month
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The Payslips grid: five submitted payslips for a September pay period, each with its payslip number, employee number and name, status, period dates, days paid and gross pay — one employee prorated at 17 of 30 days for joining mid-month.AccountingAdd-on
Payroll
SARS-ready payroll, one flat price per instance with 10 employees included.
  • PAYE on the SARS tables, with age rebates and medical credits
  • UIF both sides on the monthly ceiling, and SDL
  • Preview the whole run before a cent is posted
Installs with Accounting
Add-on to any planFrom R100 per month
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The Companies grid: each set of books listed with its abbreviation, reporting currency, country and VAT number.AccountingAdd-on
Multi-Company
A second set of books, a switcher, and group reports across them.
  • A complete second (and third) set of books
  • Own letterhead, banking block and numbering per company
  • One switcher to move between them
Installs with Accounting
Add-on to any planFrom R100 per month
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The Currencies master: each currency listed against the bank account and account number it settles through.AccountingAdd-on
Multi-Currency
Quote, invoice and get paid in your customer’s currency.
  • A currency list you control
  • Daily exchange-rate feed, or rates entered by hand
  • Foreign-currency quotes, invoices and payments
Installs with Accounting
Add-on to any planFrom R100 per month
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Integrations

2
IntegrationsAdd-on
Paystack
Card payments through Paystack, reconciled against your invoices.
Add-on to any planFrom R100 per month
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IntegrationsAdd-on
Lubb Desk
Customer chat and helpdesk inbox, on your dashboard.
Add-on to any planFrom R100 per month
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AI

1
Nova ERP Engineer: one assistant with every skill your business needs.
A Nova conversation: asked which items are below reorder level, it lists six real stock items with their quantities and reorder points, offers to draft purchase orders, and reports back that it created three drafts — one per supplier — waiting in Buying.AIAdd-on
Nova ERP Engineer
Nova ERP Engineer, with every skill your business needs — records and accounts, customers, website, phones and voice, design and ads.
  • Nova App Builder — custom doctypes, forms, workflows and reports from a plain-language brief
  • AI System Editor — reshape fields, workflows and print templates conversationally
  • AI System Worker — an autonomous agent that runs queues and scheduled jobs in the background
Usage limit 1,500 AI credits a monthThen R0.20 per AI credit
Add-on to any planFrom R100 per month
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Platform

2
The system layer every instance runs on — always included.
PlatformEvery instance
System
Profiles, organization members, settings and cross-org administration.
  • Your profile and personal settings
  • Organization members, roles and permissions
  • Organization-wide settings
Included on every instanceFree
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PlatformEvery instance
Platform Manager
Apps library, grid registry, remote connections, scheduled jobs and credentials.
  • Apps library — install and remove apps, set their order and colours
  • Grid registry — every data table on the platform, and how it is configured
  • ERP items and remote connections to your external systems
Included on every instanceFree
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