The Lubb Suite
One suite for your whole business.
Start with the part you need today — a website, mail, a shared inbox, the ERP or a mobile app — and the rest plugs in behind it: one account, one bill and one database, with Nova to do the routine work.We’re working hard to bring the cost of software down — cheaper than self-hosting, and we host AI agents and web apps too.The Lubb Suite
Your whole business, and where each app fits
Hover or tap any app to see what it does and what it works with.
1Get found
Your shop window: the website, where it ranks, and every way you reach people.
Fits in: Get found
LubbSites
An AI-built website or webstore, hosted — add the SEO Suite and Nova if you want them.
Sits beside: SEO Suite, Newsletters, Bulk SMS, WhatsApp, Lubb Mobile
Shares one database with your website, your books and Nova — one account, one bill.
Open LubbSites →
2Sell and ship
The till, the card payment, the repeat bill and the parcel on its way.
3Look after customers
Every enquiry, call and chat in one place, with the customer’s history beside it.
4Run your team
Mail, documents and files for staff, and the work they get through together.
5Keep the books
Every sale and payment lands in the ledger and the bank, in any currency.
6See and steer
The numbers on one screen, and the plan they are measured against.
Across every room
One engineer on staff for all of it: it creates records, sends the emails and SMS, schedules the follow-ups and builds what you ask for — with your sign-off on every change.
The foundation
Every room stands on one database, one account and one bill. Sign in once at Lubb Business and the other apps open.
Nova ERP Engineer
The AI engineer behind every app
LUBB FORCE · ONE ASSISTANT, EVERY SKILL
One assistant for the whole business.
Nova takes your request, does each job with the tools it needs, checks what comes back and puts anything that matters in your approval queue — you are the director. One name, one memory, nothing handed between agents.
Nova
AI engineerBreaks each request into jobs and does each with the tools the job needs
Checks every result against the ask and your records before a person sees it
Owns the approval queue: nothing customer-facing or costly goes out unapproved
Runs a weekly review, so every commitment has an owner, a priority and a status
Plans every project into dated tasks and keeps the Gantt chart true
Briefs you, the director, in decision format: what changed, why, what to do, who and by when
Records and accounts
Creates, edits and corrects records in any app
Invoices, bills, reconciles, activates and retires
Runs reports and month-end checks
Customers
Chases overdue debtors by email and SMS
Runs email and SMS campaigns
Welcomes and onboards new customers
Website, phones and voice
Builds, changes and publishes website pages; fixes SEO
Routes phone numbers and switches extensions on and off
Reviews calls, then tunes and publishes voice agents
Design and ads
Makes branded designs for ads, social and print
Makes and publishes video ads
Drafts new ad creative, and nothing publishes until you approve it
An agent you can leave switched on
Nova reads freely and writes only with permission. The controls are per organization and they are yours.Nothing changes without approvalNova proposes write actions; a person with the approver role accepts or rejects each one. Read-only questions need no approval at all.
Every action is loggedA full action log records what Nova did, when, and on whose approval — auditable long after the conversation is closed.
You hold the switchesWrite tools can be turned off entirely, the approver role is yours to set, and a kill switch stops Nova responding at all, per organization.
Don't know where a setting lives? Just ask — Nova points, on screen, step by step.
Try asking:“How do I approve one of your actions?”
Model Context Protocol
How Nova reaches your system
MCP servers
What Nova connects to, and what each one is allowed to do.
ai_agentNova’s own MCP server — every tool Nova has.- 77 tools, built on the Python MCP SDK (FastMCP) over stdio
- Started fresh for every turn, with its own database session for your instance only
- Carries the person asking and their roles, so Nova can never do what they could not
- Read tools always allowed; write tools only when the role permits, and they wait for approval
qualifierStructured answers for lead-qualifying conversations.- One tool, submit_turn, that returns each turn’s state in a fixed shape
- A typed tool call instead of free text, so the answer is always parseable
Nova EngineerWhen a job needs real code, not a setting.- Runs Claude Code with --strict-mcp-config: no outside MCP servers at all
- Only the built-in file and shell tools, in a restricted sandbox with a spending cap
- A second, read-only pass reviews every change before it lands
One turn, start to finish
- 1You askIn chat, on a task, or from a scheduled job.
- 2Claude plansThe Claude Code CLI starts with a fresh MCP config for this turn.
- 3Tools are scopedThe ai_agent server opens a session for your instance, your roles and an allow-list of tools.
- 4Reads run, writes waitLookups happen at once; every change waits in the approval queue.
- 5Everything is loggedEach tool call lands in the audit log, reversible and attributable.
Nova’s toolkit
Everything Nova works with
The Lubb platform
What Nova works inside — the same core, screens and rules your team uses.
- Lubb Core →Searches, reads, creates and updates your records, runs actions and the accounting reports — trial balance, profit and loss, ledgers — under the permissions of the person asking.
- Lubb Module →Builds and reshapes screens from a plain-language brief: new custom apps, modules, fields and grid buttons that behave like every other screen on day one.
- Skills library53 written playbooks — quote to cash, the monthly bill run, bank reconciliation, SEO fixes, phone routing — that Nova reads before it does the job.
- Projects and tasksPlans big jobs into projects and dated tasks on its own kanban tasklists in Nova Projects, works through them and reports progress back onto each project.
- ApprovalsNova proposes, a person approves. Every change it wants to make — a record, an email, a price, a published page — waits in the approval queue until someone with the right role accepts or rejects it. When a job needs a judgement call, it hands it to a person instead.
- Audit logEvery action Nova takes is logged — who asked, what it did and who approved it — so each change is traceable and reversible.
AI models it thinks with
Each job goes to the model built for it.
- Anthropic ClaudeNova’s primary model — Opus, Sonnet and Haiku — for reasoning, writing and every tool call.
- Google GeminiGenerates the images behind your designs, and takes text and reasoning work where it is the better fit.
- Higgsfield and KlingRenders video ads with Kling 3.0 from prompts Claude writes, and produces product photography.
- DeepgramTurns speech into text on calls, so voice conversations become transcripts Nova can read.
Frameworks it runs on
The stack under Nova and Lubb Core.
- Model Context ProtocolNova’s 77 tools are served over MCP, the open standard for connecting AI to software.
- FastAPI and SQLAlchemyThe Python core engine: one grid engine, one set of rules, every app registered on it.
- PostgreSQL and RedisYour records in PostgreSQL, with Redis for caching and fast lookups.
- React, Vite and AG GridThe business app you work in, with AG Grid behind every grid.
- Next.jsYour public website, which Nova edits and rebuilds.
What Lubb is about
One joined-up system for South African business
What we stand for
One platform, total coverage
ERP, workspace, customer support and custom apps on one system. You replace a stack of vendors with one.Pricing that changes the market
Because we own the whole stack, no third-party licence sits inside your price. We pass that saving on to you.AI that does real work
Nova ERP Engineer handles routine ERP work, customer follow-up and your website, with your sign-off on every action.A partner, not a project
Everything we build stays hosted, supported and improved on a subscription. We don’t hand it over and walk away.The problems we take away
The problem
A software bill that grows with every hire
How Lubb solves itLubb Team is one flat monthly price for the whole team. Adding staff does not change the invoice.The problem
Five vendors, five logins, five support queues
How Lubb solves itLubb Business, Team, Desk and Labs run on one platform with one account, one bill and one support team.The problem
Admin that eats your staff’s day
How Lubb solves itNova ERP Engineer creates records, sends the emails and SMS, and schedules the follow-ups. You approve each step.The problem