Lubb Platform

Two things every Lubb One site starts with

The core it runs on and the AI that builds on it — both in the Lubb Platform plan at R200 a month per instance, before you add a single app from the App Store.

Lubb Force

Build and reshape your ERP by describing what you want.

Lubb Force is the AI team that builds inside your system, not beside it. It writes apps, edits the ones you have and works through the routine jobs — every change tracked and reversible, because it is changing the system you run on.

  • App Builder
  • AI System Editor
  • AI System Worker
  • Approvals & Audit Log

Lubb Force, your AI team

The AI team built into your ERP: a Director and four specialist agents. Ask it about your own data, and — with your approval — it acts on it: builds a working app from a plain-language brief, reshapes fields, workflows and print templates, and works your queues in the background.R200 a month, with a usage limit of 1,500 AI credits a month. Credits past that limit are charged at R0.20 each.

Lubb Force App Builder

Turn a plain-language brief into a working ERP app.
Custom doctypes, forms & fields
Automated workflows & approvals
Print formats, reports & dashboards
No code, no developer required
Try asking:“Build me an app to track vehicle inspections — plate number, inspection date, and pass/fail”

AI System Editor

Reshape your ERP conversationally, with reviewable changes.
Edit fields, labels & validations
Modify workflows & business logic
Tune print & PDF templates
Every change is tracked and reversible
Try asking:“Add a "Priority" dropdown to the Support Tickets form, with Low/Medium/High”

AI System Worker

An autonomous agent that gets ongoing work done in your ERP.
Processes records & queues in the background
Runs scheduled jobs and routine tasks 24/7
Reconciles, tags and routes data automatically
Flags exceptions for human review
Try asking:“Every Monday, email me a summary of invoices that went overdue last week”
Meet the team

Not one assistant. A Director and four specialists.

Lubb Force works like a small business team. The Director takes your request, hands each job to the agent whose kind of work it is, checks what comes back and puts anything that matters in your approval queue. Every skill and every automation has an owner, in every app you run.

Director

Supervisor
Sets the goals, gives each job to the right agent, checks the work and owns the approvals.
Breaks each request into jobs and gives each to the agent whose kind of work it is
Reviews every result against the ask and your records before a person sees it
Owns the approval queue: nothing customer-facing or costly goes out unapproved
Runs a weekly review, so every commitment has an owner, a priority and a status
Briefs you in decision format: what changed, why, what to do, who and by when

Office Administrator

Records
Keeps every record, invoice and account straight, in every app.
Creates, edits and corrects records in any app
Invoices, bills, reconciles, activates and retires
Runs reports and month-end checks

Communications Officer

Customers
Keeps customers in the loop: email, SMS and follow-ups.
Chases overdue debtors by email and SMS
Runs email and SMS campaigns
Welcomes and onboards new customers

IT Technician

Systems
Sets up and keeps running the website, phones and voice agents.
Builds, changes and publishes website pages; fixes SEO
Routes phone numbers and switches extensions on and off
Reviews calls, then tunes and publishes voice agents

Graphic Designer

Creative
Designs what people see: graphics, video and ads.
Makes branded designs for ads, social and print
Makes and publishes video ads
Drafts new ad creative, and nothing publishes until you approve it
Each agent is set up with the AI model that suits its kind of work, from Anthropic’s Claude to Google’s Gemini, and can be given others to call on. They all work under the same guardrails: your permissions, your approvals and a full action log.

An agent you can leave switched on

Lubb Force reads freely and writes only with permission. The controls are per organization and they are yours.
Nothing changes without approvalLubb Force proposes write actions; a person with the approver role accepts or rejects each one. Read-only questions need no approval at all.
Every action is loggedA full action log records what Lubb Force did, when, and on whose approval — auditable long after the conversation is closed.
You hold the switchesWrite tools can be turned off entirely, the approver role is yours to set, and a kill switch stops Lubb Force responding at all, per organization.
Don't know where a setting lives? Just ask — Lubb Force points, on screen, step by step.
Try asking:“How do I approve one of your actions?”

Start on Lubb Platform today

Lubb Core and Lubb Force come with every Lubb One site. Add the apps your business runs on from the App Store when you need them.